Local SEO Case Study: How We Increased Icon Brewings Sales by 300%


+ 250%
traffic in 2 months
+ 300 %


Digital Workie started to work with Icon Brewings in 2021. The aim was to increase the awareness of Icon Brewings’s wonderful food while ultimately increasing the foot traffic to their cafe. With their budget, we suggested optimising their Google Profile (Local SEO).


In 2021, Nicolas was introduced to Digital Workie as he faced some challenges. One was that his cafe lacked foot traffic, but his food was designed neatly. It was so Instagrammable, and most importantly, it tasted good! As a product designer, he doesn’t know why people are not walking in even though his food and coffee taste good.

Digital Workie quickly identified some of his challenges and what could be done to get people to notice their cafe quickly. So, we suggested optimised their Google Profile (back then, it was known as Google Business Profile)

Digital Workie started by accessing their Google Profile, then strategizing which relevant keywords around their area to target (by the way, they are located opposite Leisure Mall, Cheras). We took a full Local SEO optimisation approach, ranking relevant keywords and completely revamping their Google Profile and content update.

The campaign lasted about 2 months, while Nicolas and his team focused on giving their best customer experience and designing better food. With Digital Workie and Icon Brewings efforts, foot traffic increased, and people started noticing their cafe. Ultimately, some influencers started to notice their food and share it on their Instagram, further pushing their foot traffic.


The Local SEO campaign successfully increased Icon Brewings’s foot traffic by 250% in 2 months while increasing their sales by 300%! Up until now, Icon Brewings has been growing strong and expanding its cafe to serve more people.

case studies

Real Results, Real Growth

sk jewellery
– eCommerce Retail –

SK Jewellery


SK Jewellery Malaysia is a leading online jewellery retailer striving to enhance its digital presence and boost B2C sales. Amid the intensely competitive landscape of the luxury goods industry, securing and maintaining a top spot in search results poses a significant challenge. Known for their exquisite craftsmanship and timeless designs, they are committed to shining brighter in the digital world.


Impressions generated in 12 months



Traffic increase
in 12 months



Conversions generated in
12 months

Bride looking at her flower bouquet
Sonoco Asia
– Manufacturers –



Sonoco Asia is a key player in crafting rigid paper cans for food businesses. In a world where the food packaging industry is bustling with competitors, standing out and getting noticed is a tall order. Known for their excellent quality and eco-friendly solutions, Sonoco Asia is dedicated to growing its digital reach and enhancing relationships with businesses online.


Impressions generated in 12 months



Traffic increase
in 12 months



Conversions generated in
12 months

girl holding a paper can
Icon Brewings
– Food Service –

Icon Brewings Cafe

Icon Brewings Cafe @ Cheras is a popular local cafe, celebrated for their delightful pastries and welcoming, cozy atmosphere. In the midst of Malaysia’s bustling food and beverage scene, their goal is to increase visibility and draw more customers by enhancing their digital presence. Despite the competitive landscape, they’re committed to standing out, offering a unique pastry experience in the heart of Cheras.



Traffic increase
in 2 months



Sales increase
in 2 months

Barista Men looking Left
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Hear it from our satisfied clients

They did a very good job for our google business setting, it gained us 300% sales after setting.

The best no regret is their after sales services not just a one time business for sure. If we face any difficulties on their expertise they will support us promptly.

Very recommended! Save money, save time.


founder of ICON BREWINGS

Digital Workie team is very responsive and always come out with strategic plans that help us a lot in gaining digital appearance.

Jaclyn tung

Assistant manager – marketing of sk jewellery sdn bhd

Professional Digital Marking Services. Goal-oriented and yet flexible to stay relevant in the market.

yu seng long

head of marketing and sustainability, asia & south africa of sonoco