SK JEWELLERY MALAYSIA
SEO Case Study: How We Increased SK Jewellery’s Online Visibility And Organic Traffic By Leveraging The Search Intent.
SEARCH ENGINE OPTIMISATION PERFORMANCE
| + 1.26 million impressions | + 598.1 % organic traffic | + 291 conversions |
01. OVERVIEW
Digital Workie started to work with SK Jewellery in 2021. To scale SK Jewellery’s English and Malay organic visibility and organic traffic on Google.
02. SOLUTION
In July 2021, SK Jewellery Malaysia took a leap of faith by entering the jewellery e-commerce world by offering their products online so people all around Malaysia can purchase their unique and affordable gold products online.
One of the challenges SK Jewellery Malaysia faced when starting their e-commerce store was that they had no idea how they captured organic traffic on Google while watching their competitors rank most of the keywords they wanted to rank.
When launching our Search Engine Optimization, we took an approach to prioritize ranking the most relevant keywords for their e-commerce store to capture and outrank their competitors.
This was achieved by building the SEO foundation for SK Jewellery’s e-commerce store, yet they focus on building their branding, which further scales our optimization effort. You must be wondering how we can build a strong SEO foundation. First, we identified the keywords that we wanted to rank, and then we started conducting keyword mapping and optimised the content on the targeted pages.
With our continuous optimisation effort, the site-wide visibility improved tremendously, and keyword ranking started moving up.
03. RESULTS
The SEO campaign successfully generated organic visibility with an additional 1.26 million impressions on Google. While 598.1% increase in organic traffic throughout the SK Jewellery e-commerce store. As a result, generated 291 conversions on their e-commerce store.
case studies
Real Results, Real Growth
– eCommerce Retail –
SK Jewellery
skjewellery.com.my
SK Jewellery Malaysia is a leading online jewellery retailer striving to enhance its digital presence and boost B2C sales. Amid the intensely competitive landscape of the luxury goods industry, securing and maintaining a top spot in search results poses a significant challenge. Known for their exquisite craftsmanship and timeless designs, they are committed to shining brighter in the digital world.
IMPRESSIONS
1.26M
Impressions generated in 12 months
WEBSITE TRAFFIC
591.8%
Traffic increase
in 12 months
CONVERSIONS
291
Conversions generated in
12 months
– Manufacturers –
Sonoco
sonocoasia.com
Sonoco Asia is a key player in crafting rigid paper cans for food businesses. In a world where the food packaging industry is bustling with competitors, standing out and getting noticed is a tall order. Known for their excellent quality and eco-friendly solutions, Sonoco Asia is dedicated to growing its digital reach and enhancing relationships with businesses online.
IMPRESSIONS
829K
Impressions generated in 12 months
WEBSITE TRAFFIC
65.33%
Traffic increase
in 12 months
CONVERSIONS
534
Conversions generated in
12 months
– Food Service –
Icon Brewings Cafe
Icon Brewings Cafe @ Cheras is a popular local cafe, celebrated for their delightful pastries and welcoming, cozy atmosphere. In the midst of Malaysia’s bustling food and beverage scene, their goal is to increase visibility and draw more customers by enhancing their digital presence. Despite the competitive landscape, they’re committed to standing out, offering a unique pastry experience in the heart of Cheras.
TRAFFIC
250%
Traffic increase
in 2 months
SALES
300%
Sales increase
in 2 months
testimonials
Hear it from our satisfied clients
They did a very good job for our google business setting, it gained us 300% sales after setting.
The best no regret is their after sales services not just a one time business for sure. If we face any difficulties on their expertise they will support us promptly.
Very recommended! Save money, save time.
NICHOLAS LIM
founder of ICON BREWINGS
Digital Workie team is very responsive and always come out with strategic plans that help us a lot in gaining digital appearance.
Jaclyn tung
Assistant manager – marketing of sk jewellery sdn bhd
Professional Digital Marking Services. Goal-oriented and yet flexible to stay relevant in the market.
yu seng long
head of marketing and sustainability, asia & south africa of sonoco