SEO Case Study: How a Food Packaging Company Generated 829,000 Organic Impressions on Google
SEARCH ENGINE OPTIMISATION PERFORMANCE
| + 829K impressions | + 65.33 % traffic | + 534 conversions |
01. OVERVIEW
Digital Workie started to work with Sonoco Malaysia since 2022. Sonoco Malaysia aimed to increase organic traffic and rank relevant keywords to generate more organic conversions.
02. SOLUTION
In 2022, Mr Yu, the Head of Sustainability and Marketing of Sonoco Asia, engaged Digital Workie to work on their SEO. One of their challenges is that their competitors have started to rank above them with the keywords they are looking to target.
Sonoco is one of the giants in the packaging industry. But for the Malaysia division they are focusing on Paper Food Packaging.
Digital Workie quickly analysed and researched the competitors he mentioned and came out with an effective and customised SEO strategy to outrank them.
After identifying all the relevant keywords that the competitors are ranking and Sonoco’s are lacking, we did all the keywords analysis and research. Then, we start to map the keywords properly and identify which area they are lacking.
03. RESULTS
The SEO campaign was a success. In 12 months’ time, Digital Workie has helped Sonoco Asia to generate 829,000 organic impressions, which resulted in an increase of 65.33% of their organic traffic and generated 534 conversions.
case studies
Real Results, Real Growth
– eCommerce Retail –
SK Jewellery
skjewellery.com.my
SK Jewellery Malaysia is a leading online jewellery retailer striving to enhance its digital presence and boost B2C sales. Amid the intensely competitive landscape of the luxury goods industry, securing and maintaining a top spot in search results poses a significant challenge. Known for their exquisite craftsmanship and timeless designs, they are committed to shining brighter in the digital world.
IMPRESSIONS
1.26M
Impressions generated in 12 months
WEBSITE TRAFFIC
591.8%
Traffic increase
in 12 months
CONVERSIONS
291
Conversions generated in
12 months
– Manufacturers –
Sonoco
sonocoasia.com
Sonoco Asia is a key player in crafting rigid paper cans for food businesses. In a world where the food packaging industry is bustling with competitors, standing out and getting noticed is a tall order. Known for their excellent quality and eco-friendly solutions, Sonoco Asia is dedicated to growing its digital reach and enhancing relationships with businesses online.
IMPRESSIONS
829K
Impressions generated in 12 months
WEBSITE TRAFFIC
65.33%
Traffic increase
in 12 months
CONVERSIONS
534
Conversions generated in
12 months
– Food Service –
Icon Brewings Cafe
Icon Brewings Cafe @ Cheras is a popular local cafe, celebrated for their delightful pastries and welcoming, cozy atmosphere. In the midst of Malaysia’s bustling food and beverage scene, their goal is to increase visibility and draw more customers by enhancing their digital presence. Despite the competitive landscape, they’re committed to standing out, offering a unique pastry experience in the heart of Cheras.
TRAFFIC
250%
Traffic increase
in 2 months
SALES
300%
Sales increase
in 2 months
testimonials
Hear it from our satisfied clients
They did a very good job for our google business setting, it gained us 300% sales after setting.
The best no regret is their after sales services not just a one time business for sure. If we face any difficulties on their expertise they will support us promptly.
Very recommended!
NICHOLAS LIM
founder of ICON BREWINGS
Digital Workie team is very responsive and always come out with strategic plans that help us alot in gaining digital appearance. We see our organic traffic increase by 200% within 12 months.
Jaclyn tung
Assistant manager – marketing of sk jewellery sdn bhd
Professional Digital Marketing services. Goal-oriented and yet flexible to stay relevant in the market. Thanks to their effort, we see an increase in 450% of website traffic and 50% increase in conversion!
yu seng long
head of marketing and sustainability, asia & south africa of sonoco